About Contractors Guild

I built a marketing company for one reason: to put contractors first.

I'm Joshua Diaz, founder of Contractors Guild. I came up in the trades as an electrician before I started this company — because I kept watching genuinely good contractors, crews that do excellent work, lose jobs to competitors with better marketing. Great work should be seen, and contractors deserve a marketing partner that's all in on their trade.

The founder story

One job: get contractors more work.

I spent years on the tools as an electrician — long days, physical work, managing jobs and customers and crews. It's the same problem every contractor I worked alongside was trying to solve: how do I keep the work coming in?

Most contractors I talk to are excellent at the work. They can wire a panel, plumb a stack, pour a driveway, frame a house, and do it better than anyone in their area. But when it comes to showing up online — looking like the established company they actually are, and turning the people searching for them into booked jobs — they're on their own, or worse, handed off to a generic agency that doesn't know their trade.

I saw the same gap everywhere I looked: skilled, honest contractors losing jobs to competitors with better marketing. And I watched the agencies they hired treat a plumber like a dentist, like a lawyer, like any other line on a spreadsheet.

I built Contractors Guild to be the partner those contractors actually need — one that came out of the trades, only works in the trades, studies how each one gets hired, and cares whether the work shows up. Not a package and a wave goodbye.

Joshua Diaz, founder of Contractors Guild
Joshua Diaz · Founder, Contractors Guild
Contractors Guild emblem
Contractors Guild Identity
Official badge · Built for trucks, yard signs, and job sites
Former electrician
21 trades
Contractors only
Our mission

Help contractors build stronger businesses through effective marketing, professional branding, and a better online presence.

Our philosophy

Good contractors deserve to be seen. Great work should be backed by great marketing.

Great work should be backed by great marketing — not buried where no one finds it.

Why we're different

Not another agency that doesn't know a subcontractor from a GC.

Most marketing shops sell the same playbook to dentists, lawyers, and contractors. We don't. We only work with construction and home-service businesses — it's the one world we focus on and the one we actually understand.

Joshua Diaz on a construction job site
On site · came up in the trades
01

One trade, one focus

We only work with contractors — one industry learned cold, not a dozen handled badly. We talk shop, not buzzwords.
02

We measure success in booked jobs

We don't report on impressions and vanity metrics. We report on calls, estimate requests, and jobs booked — the only numbers that pay your crew.
03

We build for your trade, not a template

An emergency plumber and a custom home builder get hired completely differently. We build marketing around how your specific trade actually gets customers.
04

We say no when you should save your money

If SEO isn't going to move the needle for you right now, we'll tell you. We'd rather keep a client for years than sell you something you don't need.
Work with someone who gets it.

Good contractors deserve to be seen.

If you've been burned by a marketing agency that didn't understand your business, let's talk. You'll talk to someone who knows your trade, not a sales rep reading a script.